program selection system

LANDesk Software started developing their shrink wrapped products using a variant of extreme programming (XP) in 2002. They made significant changes to a large legacy system, but wanted to communicate better with customers. They expanded their Human Factors team to focus on this problem. The Human Factors team developed personae to integrate the user into the development process. The team had success with this process, and improved visibility into the user psyche by bringing the customer on-site, validating the research behind the personae, and improving the developers’ understanding of the customer needs.