Projects with a healthy, living and visible release plans have a vehicle to evaluate cross cutting investments like ubiquitous product language, incremental ROI validation, systemic issues, usability, and more. Projects with weak release plans (or planning) may do well in any one iteration, but still fail to establish value based planning across iterations, which inevitably can lead to weak or limited delivery of product value. This interactive session will present the value and techniques associated with using iteration based feedback and metrics to direct and redirect continuous release planning.