program selection system

LANDesk Software started developing their shrink wrapped products using a variant of extreme programming (XP) in 2002. They made significant changes to a large legacy system, but wanted to communicate better with customers. They expanded their Human Factors team to focus on this problem. The Human Factors team developed personae to integrate the user into the development process.

Even though personas are known to create more usable and valuable products, they are still unknown to many developers. Fortunately, techniques like story test driven development allow developers and personas to connect in a way that is valuable in the daily work of coding and delivering software.