Selling

Don't Sell Buzzwords to Business Leaders, Learn How to Describe and Demonstrate Real Value

room: Grand Ballroom (Center), LC — time: Wednesday 14:00-15:30
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Rich will answer business leadership questions such as…
* “Why should I pay for two to do the job of one?”
* “Why should I pay for unit testing? Get it right the first time!”
* “We paid for the cubes and now you want me to take them down?”
* “Why do we have to visit weekly, didn’t you read our requirements document?”
* “How could people work in a loud environment like yours?”
* “If you use paired programming, how can you tell who the best programmers are?”

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