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You mastered software development with Agile and now possess the knowhow to deliver high quality software quickly. Your next concern is what to build, not how to build it. There is an art to designing products. Customer iteration is a start but not necessarily the only approach you should use. This talk introduces Software Product Design, the art of applying industrial product design approaches to creating software. No sales pitch at this session. We’re talking product innovation and creativity.

Program Description:

Evidence is mounting that Agile adoption is finally mainstream, so what’s next?

This panel draws the discussion away from process and technology to focus on what we build, not just how we build it. Panelists discuss the important role of product innovation and debate philosophies about how to source innovation. The panel tackles questions like what role Agile plays in helping or hampering product innovation; should innovation come from designers, customers, or elsewhere; where does product design meet product innovation; and how do we deliver innovation?

Drawing from the art of improvisation, Agile coaches Jim York and Tobias Mayer lead this fun and fast moving session to explore healthy and innovative ways of communicating and collaborating. Many Agile teams suffer from dysfunctional interpersonal communication born of learned “bad” behaviors. These stifling exchanges keep individuals entrenched in old ideas and inhibit forward progress.

Organizations transforming to agile processes are commonly first interested in delivering business value in shorter intervals more frequently and with better stakeholder involvement. These benefits are usually achieved by adopting agile practices over traditional procedures.