What’s a mental model? Those in the field of cognitive research have been defining mental models for a few decades. The term “mental model” has come to mean “a mental representation.” The mental models described in this presentation are representations of people’s behavior, philosophies, and emotion around how they accomplish something, regardless of which tools they use. Aligned with the ways you support users, mental models provide a clear roadmap of where your organization should invest its energies, and also where it shouldn’t, allowing you to stretch your limited resources.