program selection system

Congratulations! You’ve just been granted initial funding for your Agile project! As the product manager you understand the market opportunity for your new Beer Miles rewards loyalty program, but how do you go from the business case to a product backlog? Your accountant says return on investment is key, the Marketing Director says user experience and community are key, while the IT says scalability and fault tolerance are high priorities. You have limited time and budget, and the pressure is on to make the product a success.