program selection system

While a lot has been written about moving development teams to Agile, there is limited literature on helping product management teams shift from Waterfall to Agile models. Product managers often lack the mentors, experience and organizational models to be successful as their technical teams demand new artifacts and processes. This talk will cover how Agile Product Managers need to think and work differently, emerging conflicts between Product Managers and Product Owners, and opportunities for Agile to change how companies plan/market/sell their solutions.

Salesforce.com took a big bang approach to implement a SCRUM method, with huge success. This meant big changes to how Product Managers work, how we interact with the team, and manages dependencies between teams.

No more 200 page functional specs, no more waiting 12-18 months before features got into customers hands. No more changes to the release dates – how do we survive?

Congratulations! You’ve just been granted initial funding for your Agile project! As the product manager you understand the market opportunity for your new Beer Miles rewards loyalty program, but how do you go from the business case to a product backlog? Your accountant says return on investment is key, the Marketing Director says user experience and community are key, while the IT says scalability and fault tolerance are high priorities. You have limited time and budget, and the pressure is on to make the product a success.