program selection system

Congratulations! You’ve just been granted initial funding for your Agile project! As the product manager you understand the market opportunity for your new Beer Miles rewards loyalty program, but how do you go from the business case to a product backlog? Your accountant says return on investment is key, the Marketing Director says user experience and community are key, while the IT says scalability and fault tolerance are high priorities. You have limited time and budget, and the pressure is on to make the product a success.

Projects with a healthy, living and visible release plans have a vehicle to evaluate cross cutting investments like ubiquitous product language, incremental ROI validation, systemic issues, usability, and more. Projects with weak release plans (or planning) may do well in any one iteration, but still fail to establish value based planning across iterations, which inevitably can lead to weak or limited delivery of product value. This interactive session will present the value and techniques associated with using iteration based feedback and metrics to direct and redirect continuous release planning.