indiyoung

Personal Details

First Name: Indi
Last Name: Young
Employer: Self
Years Experience in Agile: None
Short Bio: Indi’s work spans a number of decades, from the mid-80’s when the desktop metaphor was replacing command line and menu-based systems, to the mid-90’s when the Web first toddled onto the scene, to now, when designers are intent on crafting good experiences. After 10 years of consulting, Indi helped found Adaptive Path with six other partners, all hoping to spread good design around the world, making things easier for people everywhere. Indi’s mental models have helped both start-ups and large corporations discover and support customer behaviors they didn’t think to explore at first. She has written a book about the mental model method, Mental Models - aligning design strategy with human behavior, published by Rosenfeld Media. www.rosenfeldmedia.com/books/mental-models