J. B. (Joe) Rainsberger helps software organizations better satisfy their customers and the businesses they support. Expert at delivering successful software, he writes, teaches and speaks about why delivering better software is important, but not enough. He helps clients improve their bottom line by coaching teams as well as leading change programs. Joe helps software organizations off the treadmill of over-commitment and under-delivery, addressing all aspects of software delivery including understanding the business, gelling the team and even writing great code. Learn more about how Joe will inspire your software organization at jbrains.ca, in his IEEE Software magazine column “Not Just Coding”, at conferences world-wide, or by writing him directly at get.started@jbrains.ca. Joe is the assistant producer of the Chansons Francaises stage at Agile 2008 and helping out with Developer Jam and the Main Stage, among others.