An unconventional yet strategic thinker, Mark Federman has more than twenty-five years’ experience in the high-technology industry as executive, manager and consultant, spanning disciplines including research and development, marketing, sales, operations and strategic leadership. Mark is co-author of McLuhan for Managers — New Tools for New Thinking, and served as Chief Strategist of the McLuhan Program in Culture and Technology at the University of Toronto for over five year. Some of his recent explorations have examined “How Do We Know: The changing culture of knowledge,” “Generation Gap: Why today’s youth are living in tomorrow’s world,” “How to Know What Business You’re Really In,” and “Creating a Culture of Innovation.”
Mark provides thought leadership on the consequences of seemingly massive changes occurring throughout society. His current research at the University of Toronto is A Valence Theory of Organization that strives to re-think the concept of organization, creating an emergent model of the “organization of the future” that is consistent with our present conditions of ubiquitous connectivity and pervasive proximity, or “UCaPP.”
Mark can be contacted via his weblog, What is the (Next) Message?, located at http://whatisthemessage.blogspot.com.